Cash paid on the spot · All night
$WEBUYGOLD is the sign on every street corner. Now it's a coin. Put something on the scale and see what we would pay.
The counter · Appraisals while you wait
Pick something from your pockets. We weigh it, test it and name a price. The price is always the same share of what it's worth.
Your pockets
Eight things. Some are gold. Prices are pretend: $100 a gram, and we pay 40%.
The scaleNo ticket yet
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Items sold 0Cash received $0Worth $0Left on the counter $0
Schedule A · The numbers behind the sign
Four figures from consumer tests, company records and one very bad Easter weekend. Each one links to where it came from.
KGTV · San Diego
$7.91
What a mail-in buyer paid for a ring holding about 2 grams of gold, worth around $17 by weight. KGTV in San Diego sent it to three buyers.
Read the sourceReported payouts
20–80%
The share of melt value the company said it paid. Independent reports put the usual payout under 20%, against an industry norm above 90%.
Read the sourceCity AM · 2017
£7m
More gold a woman told police in 2017 she had only just realised was missing from her Hatton Garden box, on top of the £14m.
Read the sourcePaired with
$WEBUYGOLD launches paired with , a tokenized gold ETF (Gold xStock, issued by Backed). Holder rewards are paid in , not in $WEBUYGOLD. The coin is a meme and the counter above is a game. is a third-party asset and not physical gold. We Buy Gold is not affiliated with it, its issuer or the launch platform. Rewards depend on that platform and are not guaranteed. None of this is investment advice.
Read the small print
Exhibits A to D · Filed at the back of the shop
Four true stories about what gold is worth on one side of the counter and on the other. Every exhibit links to its source.
Consumer Reports bought 24 identical gold pendants and chains at $175 each and sent them to Cash4Gold.com and its competitors. Each held about $70 of gold at a price above $900 an ounce. Cash4Gold.com quoted $7.60 to $12.72. Pawn shops and jewelry stores quoted $25 to $50.
The gold was worth about nine times the lowest offer.
Read the sourceBBC Newsbeat sent gold to a mail-in buyer. An independent bullion dealer in Mayfair valued it at about £300, and three Hatton Garden jewellers offered similar amounts. The cheque was £63. When the researcher phoned to get the gold back, the offer rose to £100.
Same gold. Different counter.
Read the sourceOver the Easter weekend burglars broke into a basement vault in London's Hatton Garden jewellery district and ransacked 73 boxes, taking gold, platinum, jewellery and cash. Prosecutors put the haul at about £14 million and called it the largest burglary in English legal history. They said at best about a third of it was recovered.
In 2017 a woman told police she had only just realised £7m of her gold was missing too.
Read the sourceCash4Gold ran a 30-second spot in the Super Bowl starring Ed McMahon and MC Hammer. Sources put the cost at $2.4 million to $3 million. By May 2009 the company had about 300 employees and nearly 800,000 customer transactions. It filed for insolvency on November 9, 2012, and Direct Holdings Global bought its assets for $440,000.
A sign is cheaper.
Read the sourceTicket desk · printed in your browser
Sell something at the counter and your last sale is printed here. Put a name on it, download it or post it. It is a joke ticket and redeems nothing.
Walk-ins welcome
Sell something at the counter to fill in the ticket.
Live chart · via DexScreener
Chart not loading? Open it on the launch page. Prices move. Nothing here is advice.
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